The personal brand that can end up being forgotten!

If you've already considered starting a personal brand, congratulations! Because personal brand is now more of a necessity than a convenience. Personal brand is now a must for political, social, business life and even friendship. It can be said that it is a preparation for survival in the present decade.

Although personal brand is such a hot topic, many small mistakes can lead to big problems. According to the recently published article 'The 10 Biggest Mistakes in Personal Branding' on entrepreneur.com, here are the top 10 biggest mistakes in personal branding:

1. It's thinking that personal brand isn't relevant to how you live your life

Let's say you are a college student, then personal brand can help you too. Suppose, after passing college, you get admission in a university. Of course everyone in your batch is new, no one knows anyone. Everyone's qualifications are roughly the same. So no one should be noticed separately.

Suppose you built a personal brand while still in college. But it turns out, you'll find many people who have heard of you before, even if they don't know you directly. In this way, there will be no more pressure to get acquainted in a new place. Also in this way many times seniors and even teachers can get to know each other. So if you can create a personal brand from your achievements in college life, you don't have to start all over again when you come to university.

So thinking “I am not a corporate personality, personal brand does not apply to me”, is completely wrong.

Also read : Digital marketing

2. Presenting yourself as someone you are not

Trying to prove yourself positive when meeting someone new is a completely different form of stupidity. Instead, highlight your good features in a more beautiful way.

It's like making a new friend. There's nothing wrong with trying to bring out the best in each other at the beginning of a friendship. However, you may catch your friend's attention temporarily by trying to exaggerate things that you are not. But later it can be dangerous for your friend.

Similarly, in personal branding you need to highlight your skills and achievements. But be careful not to imply in any way that you are not. Because no employer wants to hire someone who cannot be trusted.

3. Waiting until something bad happens

Online is a place where anyone can easily come into the limelight. Be it positively or negatively. And once negative reasons come to everyone's attention, it is very difficult to fix your image by correcting it.

Many people only realize how important personal brand is after they have been in trouble. However, if you proactively build your personal brand in advance, many unpleasant incidents can often be avoided.

4. Starting work on personal brand without planning

Before writing a blog post or sending that first tweet, you should first ask yourself some important questions. Like, does this writing go with your band? Does this writing put you in front of people positively? Because every step you take represents your personality is what personal branding is all about. After building your personal brand beautifully, one disparate post of yours can damage the entire brand.

5. Only think about yourself

Most people make a mistake in the process of creating personal branding. That is, thinking that your personal brand will only be built around you.

Your personal brand is not just about your work experience or your personal achievements. Rather it should focus on the perspective of your target audience. Especially what you can do for them to focus on your brand. Above all, put yourself in the shoes of the target audience and think about what you expect from yourself.

If you just want to show yourself without thinking about what others want, you will see that even after spending a lot of time and effort, personal branding is not done properly.

6. Expect quick results

Building and maintaining an effective personal brand isn't just about updating a website and a few social media accounts. An effective personal brand will set you apart from competitors. Brings attention to those you want to influence or connect with. So, building an effective personal brand is a very time-consuming and difficult task.

Many people succeed in establishing a personal brand after failing multiple times. So you have to be patient in the whole process.

7. Avoiding influential people

Avoiding influential people - personal brand

Image Credit: Free Stock (Unsplash.com)

A new personal brand often goes unnoticed. So, getting exposure through the most influential person online makes things much easier. So there is nothing to feel inferior than to want exposure to anyone. It is natural to need help from different people to grow up in life.

8. Just sharing other people's writing

We all know that it is wrong to continue someone else's writing under one's own name. But you have to be careful while sharing other people's writings.

It's okay to occasionally share other people's posts but not more than your own. This will make people assume that you don't have an opinion of your own or that you don't have the skills to express your opinion. By repeatedly sharing other people's posts, you are unknowingly branding someone else.

9. Don't want to post

A misconception many people have is that the less you post, the more personality comes out and posting too often will annoy your audience. But, people won't remember you if you don't post regularly. Try to talk about various recent topics. But it should not be too critical.

10. Giving more importance to quantity than quality of followers

Suppose you have 10,000 followers but they don't even read your posts. This way, even if you have a lot of followers, your personal brand is not expanding. So you have to acquire followers in such a way that they are really interested in your personal brand.

ALASO READ : personal brand development

Let's say you are a photographer who also likes a bit of poetry. Now you post and comment a lot in a poetry group on Facebook. Now most of your followers also come from that group. Meanwhile, the number of followers is increasing day by day, but the reach of your posts is decreasing. Because poet-loving people are not interested in still images. In such a situation, even if you have thousands of followers, you are not getting any benefit. Therefore, you can be active in different groups that are compatible with your work. From these platforms one can stay in touch with the authentic targeted audience. While gaining followers it is better not to worry about where more followers will come from. Instead, you need to think about where the followers coming from are actually good for your personal brand.

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