SEO Guide: For Beginners

 

SEO Guide For Beginners


An entire subindustry of marketing has grown out of the you-have-it-all tendency to seek information on the Internet. It is colloquially known as SEO. You may want to work on it, but don't know where to start. Learn from this step-by-step guide about all the important and basic aspects of search engine optimization. After that you can try to learn better about these things on your own.


How will this SEO learning guide help you?

After reading this guide you should:

  1. Learn what and why search engine optimization is important.
  2. Learn how search engines generally work.
  3. You can use the basic methods of creating quality content.
  4. Learn to apply some of the technical methods of search engine optimization.
  5. Learn how to get links from other websites.
  6. Get a clear idea on how to work more on search engine optimization.


What is SEO?

When we search for something in a search engine, a list of results is displayed. Most of the time our attention goes to the links at the top of the list. They are also more likely to be clicked. However, some of these links may be advertisements. The rest are common links.


The overall process of improving the ranking of a website, application and content in search engine results without using any kind of advertisement is called Search Engine Optimization (Search Engine Optimization) or SEO (SEO). Note that the person who does this optimization is also known as an SEO or Search Engine Optimizer. That is, in this case work and work are the same name!


Many understand SEO as advertising on search engines. But that is not the case. The main purpose of SEO is to increase the ranking of your website or content in search results so that the right users find it and come to your site. That is, to place as high as possible in the organic search results. On the other hand, the promotion of products, services and websites through direct advertisements on search engines is called Search Engine Marketing or SEM. Links that have “advertisement” or “Ad” tag attached to the results page. But it has nothing to do with search ranking.


It is not possible to change search engine results overnight through SEO. This requires long-term planning and strategy. You will come up with regular changes in that plan and strategy according to the needs of your target audience or customers.


Why is SEO important?

Let's say, you sell mobile phones. You want people to know about your business when they search the internet to buy a phone. But other phone vendors want the same thing. In that case, it becomes a matter of competition as to whose business users will find out about in search engine results first. SEO can be a great way to stay ahead of the competition.

SEO is important because it:

You can promote a product, service or organization for a long period of time with a relatively low investment.

It is easier to gain the trust of potential customers,

You can increase website traffic.


Search engine optimization is not limited to online businesses or services. It can be used by any organization of any size to run a campaign. Even if you don't have your own website, SEO can be ensured. However, this guide mainly contains information on website optimization.

What are the types of SEO?

There are generally three types of SEO in terms of work:

  1. On-Page SEO or On-Site SEO
  2. Off-Page SEO or Off-Site SEO
  3. Technical SEO


On-Page SEO or On-Site SEO

The process of arranging and presenting the content of a webpage according to certain rules is called on-page SEO (On-page SEO) or on-site SEO (On-site SEO). Through this, you will present the content of your webpage clearly to the site users and search engines.

Some important aspects of on-page SEO are:

  1. heading,
  2. original content,
  3. Links used in the Content,
  4. Images and videos used in the content,
  5. Meta tags etc.


Off-Page SEO or Off-Site SEO

To increase the acceptance and popularity of the website to the users and search engines, some work has to be done outside the main website. For example, getting links from other websites to your website or social media marketing. This process is called off-page SEO (Off-page SEO) or off-site SEO (Off-site SEO). However, most of the emphasis is on getting links.


Technical SEO

The process of using certain technical methods to increase search engine ranking is called Technical SEO. Its purpose is to ensure the ease of use of your website by users and to make it easy for search engines to find the site.

Technical SEO includes:

  1. Website speed,
  2. Website structure or structure,
  3. Website performance on mobile devices,
  4. Crawlability (known as 'Crawlability') of websites by search engines;
  5. Facilitation of website content analysis and inclusion in results by search engines (known as 'Indexibility').
  6. Website security measures etc.


White Hat SEO and Black Hat SEO

There are basically two types of SEO based on whether the SEO is being carried out according to the correct rules or not.


White Hat SEO: 

The practice of using different methods of search engine optimization according to the guidelines of search engines is called White Hat SEO. You can ensure this practice by acquiring quality content and links from other websites.


Black Hat SEO: 

The practice of using methods that go against the guidelines of search engines is called Black Hat SEO. For example, creating content through software. This way it is possible to get good ranking in short term but it is harmful for your website in long term. So avoid black hat SEO.


Gray Hat SEO: 

There are methods of SEO that do not directly break the guidelines set by search engines. Again these are not fully consistent with the guidelines. The practice of using such methods is called Gray Hat SEO. For example, buying links from other websites.


Black Hat or Gray Hat SEO may benefit you in the short term. But in this case the possibility of damage is more. If you really want to benefit from search engine optimization, you should always follow the guidelines set by the search engines.

You can also read :

How to become an SEO freelancer

SEO Tools: 8 SEO Tools Which Will Help You Get Quality Backlinks

6 Ways to Make Money with SEO


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