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|Logo Ideas – 10 important tips|
Logo Ideas : The questions can seem very complicated, and many people even have trouble figuring out where to start when it comes to logo design. And there are two options here - either pay a professional or become that professional in the future. As you understand this text is for those who are interested in the second option. To help you develop your design skills and help you create logos, there are TOP-10 rules to follow while working on your next project.
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1. Try to lay the foundation
You as a designer initially need to properly build their interaction with the client. And for this you should properly ask him questions. Thus, drawing up a competent terms of reference you will be able to lay a solid foundation for your project. And remember that a good technical specification is a pledge that you will find the right direction in solving the problem set before you.
2. Make sketches
Don't be lazy and use a sketchbook, scrapbook or notebook, whichever you prefer. Sketches can be messy and not precise, but the most important thing is that you can quickly transfer the information from your head to paper. So if you suddenly wake up at night with an idea you don't want to forget in the morning, it's best to always have a sketch pad and pencil handy - it's the perfect way to capture your thoughts. With a sketchbook, you can experiment more freely with the curves of lines and the arrangement of elements, and you'll always have time to digitize them.
3. Black and white
Working on the design in a vector editor, try to do everything in black and white first, this will help you cut off everything unnecessary and focus on the main idea, on the composition, on the thickness of the lines and the spacing between the elements.
If your idea was originally a bad one, it won't be saved by a variety of palettes, gradients and other tricks. For example, if you are working on a logo design, a good logo will look nice in neutral colors, and a good idea will be good regardless of color.
When working on a logo design, be sure to map out associations. Start with direct associations and gradually move on to second-, third-, and fourth-level associations. Ideally, your logo should be consistent with the core ideas and activities that the business represents.
You can use the association of the first level, but in this case you have to try very hard to make your logo unique and clinging to the attention of an interesting approach.
5. Strive for simplicity
Simplicity is the key to recognition, especially when you're working on a logo in a very crowded industry where there is a lot of competition for consumer attention. Your job is to make a logo that will be memorable at a quick glance, and that's very difficult to do when you have so many small elements in your design.
That's why it's very important that your customer tells you the story behind their brand, explains what's behind the name. After all, when you know the whole story, it's easier for you to convey it to consumers in a single symbol or in an uncomplicated form that will capture the whole essence and idea. What's more, a well-composed and simple logo will be much easier to place on a variety of mediums and sizes, whether it's a cell phone screen, browser page, signage or a huge banner.
6. Make the logo different from the others
At a time when all of your client's competitors are using certain typography, certain symbols and associations, or the same color palette, it's your job to do something different. This is a great chance to stand out among the pile of identical logos, rather than blend in with them.
But this approach doesn't mean that your work will be easy. On the contrary, your task is to explain to the customer that a different approach is required, that you need to take a bold step and resist universal imitation.
7. Use humor, make people smile
If you add a dash of wit and flirtation with your audience to your logo, it will make it more appealing, recognizable and memorable, which means your customer's business will be more successful.
But this rule is not suitable for all industries and businesses. Try to strike a balance. Because if you go too far, you might alienate potential customers. And if you can't resort to humor, try to wittily mix different associations together to pique the audience's interest.
8. Listen to the opinions of others
Don't underestimate the opinions of those around you. And after you've developed a logo design concept, always give yourself time to take a break from it. Maybe your eyes glazed over and you do not notice some things. Be sure to show your work to your family and friends to check it for unforeseen misunderstandings.
9. Do animations
In today's branding world, a static logo that stands quietly in the corner of a business card or homepage on a website is often not enough. I suggest you think about how your logo design can be brought to life and bring out its potential even more.
And this is another aspect of a designer's job - you should never stop in your development. You have to constantly learn new tools, programs and ways to interact with your audience. Already today an animated logo is becoming a norm and a daily routine, and tomorrow a world of augmented reality and a new interaction with the environment awaits us. So already now think about how to make your work more modern and in demand in the design market.
10. Take criticism with understanding
I understand that lately everyone has to give their opinion about a particular design, and perhaps even their pet, so it is very important to learn to adequately take adequate criticism. You should not pay attention to empty remarks about you and your work. A worthy opinion should always be justified and supported by some arguments.
These were 10 rules to keep in mind in your work. The main thing to remember is that logos are very important because they are a fundamental part of the brand, and are literally the first thing potential customers see. These 10 rules will help you create your own unique, special and memorable logo.
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