What are the different types of Content Marketing?

What are the different types of Content Marketing?

Introduction

Technology is becoming more and more updated day by day, and it makes the market more competitive. If you want to compete in this digital era, there is no way without keeping yourself updated. To run your business successfully you have to do digital marketing wisely, and content marketing is one of the best ways to perform digital marketing. There are different types of content marketing. Let's explore. 

What is digital marketing?

Digital marketing refers to the marketing strategy where electronic devices are evolved to make a marketing campaign. Electronic devices like computers, smartphones, tablets, television, and many other devices can be used.

What is content marketing?

Content marketing is a set digital marketing strategy of planning, creating, sharing, updating, and publishing content via digital channels such as Website, Email, Social media. It is a strategy to attract, engage, and retain an audience by making some digital content, that the potential audiences may like.

Content marketing includes things like blog articles, e-books, videos, reviews, case studies, webinars, and so on. Content should be specified to fulfill users' needs and give the answers to a particular question.

Types of Content Marketing

There are many types of content marketing available. You have to choose strategically which types of content marketing are best suited for your business. Have a quick look over all types.

Blog posts: 

The most common and effective way of content marketing is making posts on a blog. First of all, you have to make a website to post your articles. Websites help to grow online identity and make emphasize the online presence of its owners. The blog post can be different types but in terms of marketing, it is like other kinds of information and user guides. Blog posts marketing becomes more successful when it is optimized under search engine regulations. Because users search for a particular product or any solution in the search engine and do not wait so long to get desired results. 

Social media posts

The majority of people use social media just to get entertained. But it is becoming a vital platform for marketers. Because lots of people gather here to spend a lot of time by getting entertainment, connecting with others finding out information. Social media offers to share content for free. So why are you not sharing your marketing content here?

Ebooks

Ebook is another digital medium of content marketing. It is not much different from blog posts, but it is particularly separated into different sections or chapters. It could be more depth compared to blog posts. A lot of research should be performed to make a perfect ebook. You have to always keep in mind that you are doing marketing but users are reading and trying to find out their solutions on it. So make more emphasis on their needs.

Online courses

You can offer a series of free online courses. It will make them come back again and again to you. Just wait, they will be offered your product by themselves. 

But one thing you should keep in mind is that your courses should be as much as relevant to the product you want to promote. It will help you to gain potential customers.

Webinars

Webinars are the digital version of offline seminars. It’s like a virtual event where audiences attend online. 

You can host a Webinar just to share knowledge with your audiences and try to solve their particular problems by answering them.

Checklists

Most websites use cookies to track users' behavior on the internet. But there have some security issues, so experts are thinking about the cookieless future.

Alternative to cookies data can be a checklist on the blog. That acts like a survey form, where users don't have to face any security issues.

Case studies

The case study is depth research about any particular topic. As it is a complex research work, it makes more accurate results. Readers can find out their solutions in it. You can make a case study of a particular product or service that you want to market. 

Email

Email marketing is also a type of content marketing. You can put different types of marketing materials (images, videos, informative text ) on your email. Email is highly trackable and it can make more engaged with audiences. 

Infographics

Infographic is a visual representation of gathered information. It can be a combination of image, icon, text, chat, graph, and so on. It is a very powerful medium of content marketing You can say a lot of words just by combining your idea in a single place. It saves readers time, so it is becoming very popular.

Videos

It goes without saying how popular video content marketing is. There are lots of people who don't like to read a lot and that is why they more emphasis on video-based content. There are lots of free video marketing platforms available, and you don't have to pay even a single dollar to run your campaign. But you must show your creativity there.

Podcasts

Podcast refers to the audio-based content that is available on the internet. Users are able to hear it after downloading or directly through the internet. A podcast is a collection of multiple audio files. Every single audio recording is called a podcast episode. and it hosts based on a particular topic. It also becoming popular day by day.

Content marketing strategy

There are a few steps ahead to make your content marketing strategy perfect to reach your goal.

1. Set your marketing goal.
2. Know Your Audience
3. Know Your Position
4. Run a content and Channels audit
5. Decide on Content Types
6. Choose a content management system
7. Brainstorm content ideas
8. Create Content
9. Publish and Distribute  your content
10. Measure Results

Final thought

Content marketing is just a single part of digital marketing. You should use other marketing strategies to fulfill your goal. For example, affiliate marketing is becoming more popular as a part of digital marketing. 

It is an unwise decision to make a marketing campaign in a random way. Prepare your strategy and select what types of content you have to set before running your marketing.