How to do keyword research for new website
Those of us who work in digital marketing know that the key prerequisite for a website or web page rank is proper keyword research. If the keyword_research is standard then that website or webpage will rank.
Friends, in today's article I will talk about what is keyword research and how to do keyword research. If you have started blogging now, it is very important for you to know how to do keyword research.
There are many bloggers who have to work very hard to write a post. Which is the best keyword for all the posts they write? They have to work hard to find it and it is very important to find good keywords for your post and to find good keywords you must understand keyword research. And then you need to understand how to do keyword research. Then let's find out the details.
What is keyword research?
Keyword research is a process where you can find out which keyword is being searched the most on Google, along with that keyword-
Search volume, Competition, CPC, etc. will be able to know about this. If you do keyword research before writing content. Then you can rank your post in your targeted keywords. Before you know what a keyword is, you need to know what a keyword is.
A keyword is a word or phrase that we search for and try to find out about a topic. The things we search on Google are called keywords. What is a keyword? We will understand that with an example-
Example: For example, we want to know how to make money online. Then we search by typing Make Money Online in the Google search bar. Make Money Online is a keyword. In general, what people type and search is called a keyword.
Google search algorithm
Before you know SEO you need to know how google search algorithm works. For that you can read it in this article from semrash.
Why is keyword research so important?
We all know how search engine optimization has changed over the last ten years. Needless to say, there is a lot of competition in this digital market right now. In order to survive the storm of search engine optimization, you must do keyword research in a very accurate way. Only by doing the right keyword research and using that information can you get rank in Google search now.
Also, due to the constant updates of the new Google search algorithm, it is well known that rankings are no longer available if the content is created by adapting to what people are searching for. Rather, what you put the keyword in and how you use it is currently playing a very important role in that content.
There are also many keywords that people are searching for. In addition, keywords that are less searchable on the same topic are now quite important. And so keyword research plays a very important role in knowing what kind of keywords to use and how to use them in a particular topic.
Google's algorithm is currently updated to allow Google to understand what you are using and exactly how you are using this keyword. Google always looks down on the benefits of website owners and whether those who are searching benefit from getting the right information.
And so now you need to not only use the keyword but also use that keyword correctly. Otherwise, the ranking will never be seen again. There are some things that are very helpful for ranking that I will mention below.
Select topic first for research keyword
Make a list of what kind of articles you want to write and what kind of topics you will need for your blog or website. Find topics that you can easily write content on. Find your favorite topics below. Which will be easy for you.
- Special Occasions
- Personal Growth
If you are a regular blogger, then it would be wise for you to focus on the most popular topics or the topics that are making you money.
Think of those who search, like you. What would you like as a customer or visitor to the website you have? Think about what kind of keywords you were searching for. Suppose your website is built on top of SEO. Think of yourself as a visitor that way.
Importance of #related keywords
These related keywords play a very important role in keyword research. If you search with a specific topic, what other words or sentences people search for by typing that topic will also come up. If you are having trouble finding the right keyword, you can also increase the importance of specific keywords by finding these related keywords.
If you include topics as well as related keywords in your article, then Google will be able to easily understand exactly what kind of article you actually have. What information is in your article? For example, if you search by typing "how to start blogging", a number of related keywords will appear at the bottom of the Google search page.
The most interesting thing is that if you search Google again with one of these related keywords then the related keyword of that related keyword will also come down at the bottom of your search page. Let's say we do a Google search again with the related keyword "How to make money from blogs". Now this keyword will also come with related keyword search results.
This way you will find more keywords related to your specific topic. However, there are many types of content strategy tools to find these, through which you can find out all the keywords at once.
# Find long-tail keywords or long keywords
If you don't know the difference between a keyword and a long tail keyword, don't say that at first. Keywords are usually much shorter and more specific. Keywords usually contain one to three words. Long-tail keywords, on the other hand, are keywords that contain that specific keyword, as well as several other words.
Make sure that your long-tail keyword also contains a specific keyword. Because it is also important to have specific keywords in the long tail keywords for ranking in Google. So let's think about "What is blogging?" And "How do I get started writing a blog" or "How to make money blogging" - which are the keywords and which are the long tail keywords?
Do you understand what blogging is? The term is a specific keyword here, and the rest are long-tail keywords. One of which has the word direct blogging in it and the other has the word blog if it does not have direct blogging. It is important to note that while it is very difficult to rank Google directly within the term blogging, it is relatively easy to rank Google with the keyword "how to start writing a blog" or "how to earn by blogging".
How many types of keywords are there?
You see, we don't always search for one type of keyword. I search with different types of keywords for different needs at different times. For example, if you go to Google and search for "keyword research key". You will find many keyword research websites because you want to know about keyword research.
Now if you search again "How to do keyword research" Google but understand that you want to know something. So it will show the related websites in front.
So just like you search with different keywords in different situations or times, the keywords are divided for the benefit of different people depending on the different types of keywords.
A. Intentional type
In general, the keywords can be divided as follows depending on the search intent. E.g.
- # Marketing based keywords
- # Brand based keywords
- # Location based keywords
- # Product based keywords
- # Competition based keywords
- # Customer based keywords
keyword research for a new website
B. # Length depends on the type of keyword
C. # Types of search dependent keywords
How to do keyword research?
Free keyword research tool
- Keyword Surfer.
- Keyword Sheeter.
- Ahrefs Keyword Generator.
- SEMrush Keyword Magic Tool.
Features of Ubersuggest tool
- You will know your keywords as well as other keywords.
- You can find out the word search volume, CPC, competition.
- Get an overview of any website.
- Know the backlinks of any website or post.
- Paid Keyword Research Tool
Features of Ahrefs Tool
- Can do traffic analysis.
- Can audit the site.
- Can track rank.
- Content Explorer.
- SEO toolbar.
- Broken link checker.
- Website authority checker.
- Keyword generator.