|How to establish brand identity|
Your personal brand is all about what you do, what you do and how you do it. This is not something that you can imitate.
If you follow the right approach, your personal brand will set you apart from the rest of the crowd, highlight your skills, and enhance the quality of your work. It will also help you get everyone's attention.
How to create a personal brand?
#1 why you are creating a personal brand
It is clear that you need a personal brand if you want to be successful. But how will it help you? What are the reasons you want to build a strong brand? Or, if you have a clear idea of what goal you are trying to achieve through your brand, you can easily take the necessary steps to achieve that goal.
There is no substitute for a personal brand for a freelancer. Suppose you are a freelancer. Your personal brand needs to be such that potential customers are reassured by your brand. Let them find you in any work on their own.
#2 Performance image and exposure
Unfortunately, just trying hard is not enough to get ahead in professional life. In addition, you need to control your PIE. PIE is performance, image and exposure. To make a career advancement, these three things must be controlled.
Performance is at the root of everything. You just have to be more discriminating with the help you render toward other people.
The image is how other people think of you - it's your personal brand.
After all, through exposure, it is possible to reach out to everyone about who you are and what your purpose is.
Try to understand where there are opportunities to improve yourself in these 3 areas. Are you getting good results at work but your image is not great? Your image is fine too but are you missing exposure? For best results you need to focus on all three.
#3 Structure of your personal brand
The structure of a personal brand consists of several key elements:
Personal Brand - Purpose:
What is your overall purpose? Why do you get up every morning and go to work? What are you trying to achieve? (It can be professional or help others with your product or service.)
Personal brand - the underlying purpose:
What are the things you value most in your personal and professional life? Creativity or innovation? Sincerity or respect? Discipline or dependency? Fix 5 points like this.
Reasons to believe in your words:
What are your skills? Do you have any skills that you don't have? What will help you gain people's trust?
Now, make a list of your awards, certificates, degrees, special media appearances, and key examples of your work to prove what you're claiming about yourself.
See how you are unknowingly branding personal
First of all, what does Google say about you? According to an article by Marjorie Van Evelyn, a journalist with Fashion United magazine in the UK, 80% of employers use Google to find out about you and 60% of your social media profiles are reviewed as part of the initial recruitment process.
What comes to Google first when you search for your name? Your personal Facebook or your LinkedIn profile? Click on the Google Images tab, do you want to show the images you see on a professional platform? Again, isn't it that Google doesn't show you at all but shows someone else with the same name?
If you don't want the kind of impression that Google creates in your professional life, you need to start working on a personal brand now.
#4 how you present yourself on social Network.
We use Facebook very whimsically. Annoying expressions about anything, political conversations, your own casual selfie or any humorous writing, we all post very frankly on Facebook. It's time for potential customers, partners, investors or employers to think about what they think when they see these pictures and updates. But since Facebook is actually difficult to use without casualty, you can keep a separate account for professional life.
Then comes LinkedIn. Is your profile up-to-date? What kind of post are you commenting on? Passive and negative LinkedIn profiles cause a lot of bad impressions.
What do you find when a potential employer or customer finds you online? What do you think based on it? Think about it and note the changes you want to make.
Determining how others view you offline is a bit difficult. Try asking your coworkers, friends, business associates and former customers how they describe you to others. See if they mention the features you want to emphasize. But always be honest in this case. Because when you try to present yourself as you are, people will understand most of the time. This matter is not taken very positively.
Offline physical presentation is also an important issue. Many people do not look at it with a positive eye if it is always messy or has visible tattoos or something like that. People naturally judge a person first by their eyes and then by their qualities.
#5 Tell everyone your story
The things that you have noted in the previous step, you have to implement in this step. Not only sound education but his alertness and dedication too are most required.
Although there are many social media nowadays, LinkedIn is the most important in professional life. Things to follow if you want to present yourself positively on LinkedIn;
Put a formal picture on the profile
It is recommended to have a clear background and resolution image on LinkedIn. It is better not to keep the pictures we put on Facebook or Instagram here. And before uploading the image, you can easily find it by changing the name of the file and renaming it to your own name. (E.g. Sadia-Tasmia.jpg)
LinkedIn has a headline under your name which gives LinkedIn automatically but you can customize it if you want. Instead of just writing "freelancer" or something like that, write down what skills you have. If you are an employee, write down your responsibilities along with your title. Basically use your ‘elevator pitch’ here.
Write an interesting summary:
This statement is below the headline. It is also given automatically on LinkedIn but you can write as you like. Write a few words about yourself, what you can do, what you have done, what you are interested in doing. Write your achievements here. Try to write everything in first person so that you feel approachable. If you have something special to say, say it here. Finally, provide an easy way to communicate with yourself, such as an e-mail address.
Give a detailed description of the work experience:
Instead of just giving a job description, write down where you worked, what you did, what positive changes you made, and what you learned and achieved.
Add your skills:
Make sure your most important skills are included here. You can customize the skills to your liking. Make sure that your most important skill is noticed first.
Get endorsements from past employers and colleagues
Don't hesitate to ask acquaintances to recommend your profile and endorse the skill. Because no one will do this on LinkedIn if you don't want to.
It is normal not to have time to be equally active on all social media. So choose the social media of your choice carefully and sort them for the purpose of personal brand.
Try using your formal picture here. Make sure your Twitter bio describes you correctly. Keep your tweets consistent, too. Maintain some personality without tweeting randomly. You can put a pinned tweet so that people can see your profile first.
If you want to keep your personal life private, a separate Facebook account can be created for people familiar with professional life. Keep your biography complete and personal here too. You can attach your website or work portfolio here.
If you are a creative person or if you are interested in food, beauty or fashion then Instagram is for you. A visual platform like Instagram can be a great opportunity to promote your personal brand in a visual way. Here, too, keep in mind common issues like Facebook and Twitter.
If necessary, you can create your own website. One important thing is that it is always better to use Gmail for e-mail. Because, Gmail is used for most professional purposes, it is acceptable in all cases and gives the opportunity to make a good impression. Moreover, nowadays most of the work is done through Google Drive which requires Gmail address to use.
#6 Make your presence more attractive online
If you become inactive after doing all these things with difficulty, then everything will fail. So keep uploading good writing or videos that are consistent with you from time to time to stay active.
Throughout this whole process, keep in touch with acquaintances. Go to different events and talk to strangers and try to establish your own acquaintance. Many people feel uncomfortable networking, but when you notice that just talking to people for a while, the inertia is gone, then it will not be uncomfortable. Try to help others, people will help you too.
#7 Specific strategy for personal branding
Lastly, no matter where you brand (online, offline) or personal brand, keep in mind that all your posts send the same message about you.
Depending on your needs, well-organized personal brands can be created in different ways, but following these seven steps makes the process much easier and increases the likelihood of its effectiveness.
When the concept of personal brand is brand new and people have less idea about it, then everyone has faced various obstacles in branding. There are many famous personalities who have succeeded with a lot of time and labor year after year for the purpose of creating personal brands. But now times have changed, if you want you can easily learn from the mistakes of others and do your own branding. And there are seven steps to help you. But why the delay? Start creating your own brand!
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