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আপনার সাইটকে হাজার ভিজিটর দেবে তা হল সার্চ ইন্জিন অপটিমাইজেশন বা এসইও ( SEO ) সার্চ ইন্জিন অপটিমাইজেশন (SEO ) কি? পৃথিবীতে অনেক Search Engine আছে যেমন সবচেয়ে Famous হল Google, এরপর আছে yahoo, Bing ইত্যাদি। কেউ যদি বাংলায় HTML শিখতে চায় তাহলে হয়ত সে “HTML Tutorial in Bangla” লিখে গুগলে সার্চ দেবে কারন সে হয়ত বাংলায় HTML Tutorial আছে এমন কোন ওয়েবসাইটরে ঠিকানা জানেনা। এখন ধরা যাক আপনার একটা ওয়েবসাইট আছে যেখানে বাংলায় এইচটিএমএল টিউটোরিয়াল আছে। এখন “HTML Tutorial” লিখে গুগলে Search দিলে গুগলের প্রথম পেজে আরও ভাল হবে যদি প্রথম পেজের প্রথম লিংকটাই আপনার সাইটের হয় তাহলে নিশ্চিত থাকতে পারেন যে ঐ ইউজার যে “এইচটিএমএল টিউটোরিয়াল” দিয়ে খুজছিল সে অবশ্যই আপনার সাইটে যাবেই। এই যে একজনের সাইট গুগলে সবার আগে দেখাল অথচ বাংলায় HTML Tutorial আছে এমন বহু Site ,Blog, Forum ইত্যাদি থাকার পরেও, যে সাইট আগে দেখালো সে সাইটে কিছু কৌশল অবলম্বন করা হয়েছিল এসব কৌশলকে বলা হয় Search engine optimization(SEO). আপনি কি জানেন ? SEO জানতে হলে আপনাকে এইচটিএমএল ৪.০১, এইচটিএমএল ৫ অথবা এক্সএইচটিএমএল সম্পর্কে ভাল ধারনা থাকতে হবে। আপনি যদি এগুলো সম্পর্কে ভাল ভাবে না জেনে থাকেন তবে আমাদের এইচটিএমএল ৫ টিউটোরিয়াল পড়ুন। প্রকারভেদ সার্চ ইন্জিন অপটিমাইজেশন বা SEO প্রধানত ২ ধরনের - ১.অন পেজ (যেটা সাইটের ভিতরেই করা হয় যেমন টাইটেল ট্যাগ, কন্টেন্ট, কিওয়ার্ড ইত্যাদি প্রাসঙ্গিক হওয়া ) ২.অফ পেজ (যেটা সাইটের বাইরে করা হয় যেমন ব্লগ, ফোরাম পোস্টিং) Paid search Engine Optimization গুগলে সার্চ দিলে মাঝে মাঝে দেখবেন সার্চ রেজাল্টের ডানে বা উপরে ভিন্ন রং (সাধারনত হালকা খয়েরি) কিছু লিংক থাকে (যে শব্দ দিয়ে সার্চ দিয়েছেন সেটা সংশ্লিষ্ট)। এগুলি পেইড লিংক অর্থ্যাৎ এর জন্য জন্য গুগলকে অর্থ দিতে হয়েছে। এই ধরনের অপটিমাইজেশনকে পেইড এসইও (Paid SEO) বলে। Organic search engine optimization যে লিংকগুলি Serch Result পেজে সাধারনভাবে প্রদর্শিত হয় মানে Google এগুলি কোন বিশেষ Colour দিয়ে হাইলাইট করেনা এগুলি Organic link. এই ধরনের অপটিমাইজেশনকে MR Laboratory Public blog আমাদের এই ব্লগে আপনি ও লিখতে পারবেন । এর জন্য আপনি আপনার লিখা আমাদেরকে ইমেইল করতে পারেন । অথবা আমাদের একজন সদস্য হয়ে ও পোস্ট করতে পারবেন । আমাদের ওয়েবসাইট এর সদস্য হতে চাইলে ভিসিট করুন । আপ্বনার লিখা অবস্যয় শিক্ষনীয় হতে হবে । আমাদের ইমেইল ঠিকানা [email protected]