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আপনার সাইটকে হাজার ভিজিটর দেবে তা হল সার্চ ইন্জিন অপটিমাইজেশন বা এসইও ( SEO ) সার্চ ইন্জিন অপটিমাইজেশন (SEO ) কি? পৃথিবীতে অনেক Search Engine আছে যেমন সবচেয়ে Famous হল Google, এরপর আছে yahoo, Bing ইত্যাদি। কেউ যদি বাংলায় HTML শিখতে চায় তাহলে হয়ত সে “HTML Tutorial in Bangla” লিখে গুগলে সার্চ দেবে কারন সে হয়ত বাংলায় HTML Tutorial আছে এমন কোন ওয়েবসাইটরে ঠিকানা জানেনা। এখন ধরা যাক আপনার একটা ওয়েবসাইট আছে যেখানে বাংলায় এইচটিএমএল টিউটোরিয়াল আছে। এখন “HTML Tutorial” লিখে গুগলে Search দিলে গুগলের প্রথম পেজে আরও ভাল হবে যদি প্রথম পেজের প্রথম লিংকটাই আপনার সাইটের হয় তাহলে নিশ্চিত থাকতে পারেন যে ঐ ইউজার যে “এইচটিএমএল টিউটোরিয়াল” দিয়ে খুজছিল সে অবশ্যই আপনার সাইটে যাবেই। এই যে একজনের সাইট গুগলে সবার আগে দেখাল অথচ বাংলায় HTML Tutorial আছে এমন বহু Site ,Blog, Forum ইত্যাদি থাকার পরেও, যে সাইট আগে দেখালো সে সাইটে কিছু কৌশল অবলম্বন করা হয়েছিল এসব কৌশলকে বলা হয় Search engine optimization(SEO). আপনি কি জানেন ? SEO জানতে হলে আপনাকে এইচটিএমএল ৪.০১, এইচটিএমএল ৫ অথবা এক্সএইচটিএমএল সম্পর্কে ভাল ধারনা থাকতে হবে। আপনি যদি এগুলো সম্পর্কে ভাল ভাবে না জেনে থাকেন তবে আমাদের এইচটিএমএল ৫ টিউটোরিয়াল পড়ুন। প্রকারভেদ সার্চ ইন্জিন অপটিমাইজেশন বা SEO প্রধানত ২ ধরনের - ১.অন পেজ (যেটা সাইটের ভিতরেই করা হয় যেমন টাইটেল ট্যাগ, কন্টেন্ট, কিওয়ার্ড ইত্যাদি প্রাসঙ্গিক হওয়া ) ২.অফ পেজ (যেটা সাইটের বাইরে করা হয় যেমন ব্লগ, ফোরাম পোস্টিং) Paid search Engine Optimization গুগলে সার্চ দিলে মাঝে মাঝে দেখবেন সার্চ রেজাল্টের ডানে বা উপরে ভিন্ন রং (সাধারনত হালকা খয়েরি) কিছু লিংক থাকে (যে শব্দ দিয়ে সার্চ দিয়েছেন সেটা সংশ্লিষ্ট)। এগুলি পেইড লিংক অর্থ্যাৎ এর জন্য জন্য গুগলকে অর্থ দিতে হয়েছে। এই ধরনের অপটিমাইজেশনকে পেইড এসইও (Paid SEO) বলে। Organic search engine optimization যে লিংকগুলি Serch Result পেজে সাধারনভাবে প্রদর্শিত হয় মানে Google এগুলি কোন বিশেষ Colour দিয়ে হাইলাইট করেনা এগুলি Organic link. এই ধরনের অপটিমাইজেশনকে MR Laboratory Public blog আমাদের এই ব্লগে আপনি ও লিখতে পারবেন । এর জন্য আপনি আপনার লিখা আমাদেরকে ইমেইল করতে পারেন । অথবা আমাদের একজন সদস্য হয়ে ও পোস্ট করতে পারবেন । আমাদের ওয়েবসাইট এর সদস্য হতে চাইলে ভিসিট করুন । আপ্বনার লিখা অবস্যয় শিক্ষনীয় হতে হবে । আমাদের ইমেইল ঠিকানা [email protected]

 

SEO Tutorial - SEO Tutorial


You created a site that was very informative and hoped to get thousands of visitors, but you didn't get it. Because there is still an important task left that will give your site thousands of visitors is search engine optimization or SEO.

What is search engine optimization (SEO)?

There are many search engines in the world such as the most famous is Google, then there is Yahoo, Bing etc. If someone wants to learn HTML in Bengali, then maybe he will type “HTML Tutorial in Bangla” and search on Google because he may not know the address of any website that has HTML Tutorial in Bengali.

Now let's say you have a website with HTML tutorials in Bengali. Now if you type "HTML Tutorial" and do a Google search, it will be better on the first page of Google. If the first link on the first page is your site, then you can be sure that the user who was searching with "HTML tutorial" must go to your site. This is a site that was first shown on Google, but there are many sites, blogs, forums, etc. that have HTML tutorials in Bengali, the site that was shown earlier, some strategies were adopted on the site, these techniques are called Search engine optimization (SEO).

You know what

If you want to know SEO, you need to have a good idea about HTML 4.01, HTML 5 or XHTML. If you do not know these well then read our HTML 5 tutorial.

Types

There are two main types of search engine optimization or SEO -

1. On page SEO

 (Which is done within the site such as title tags, content, keywords, etc. to be relevant)

2. Off page SEO


(Which is done outside of the site such as blogs, forum postings)

Paid search Engine Optimization

If you do a Google search, you will sometimes see some links in different colors (usually light brown) to the right or top of the search results (corresponding to the word you searched for). Google has to pay for these paid links. This type of optimization is called paid SEO.

Organic search engine optimization

The links that are usually displayed on the Serch Result page mean that Google does not highlight them with any particular color. These are organic links. Such optimizations

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