Complete Google Adsense 2020 guide. Earn more money with your website

We have taken out all the steps and all the possibilities to create this complete Google Adsense guide . Adsense is without a doubt one of my favorite platforms to make money with a web page. It has a multitude of options for which I have taken captures and several optimization tricks.

There are other ways to earn money with your blog, such as membership, banners, infoproducts, etc. All of them are interesting, but today I'm talking about one, which is one of the most used by bloggers and which gives you better results. So let's go to the mess.

megamenu-28 iconsWhat is Google Adsense?

It is an advertising system that allows companies to place their relevant and personalized ads on websites, blogs or YouTube videos for users to see those ads, in order to buy those products or services.
For us, bloggers or website owners, Google pays us based on the clicks that people make in the ads of our content.

1474037683_dollar-exchange-1Why should I use Google Adsense and not another advertising platform?

Because it is one of the best ways to generate income with our website 24 hours a day, 365 days a year. One of the characteristics of Adsense in relation to other advertising platforms is that it usually shows ads about topics that users are interested in. It is not always like that, but it is the closest one.
If you want to have a source of passive income and monetize your work with the blog, this is a very interesting option. You only have to create your website, get visits through the contents, then add the ads and that's it.
Other advantages in relation to other platforms are:
  • Simple and easy to use
  • Help and customization tutorials and improvements
  • Instant implementation of the ads. Very complete and easy to understand reports
  • Opportunity to optimize the configuration and achieve better results
  • Trust in the platform that they will pay you, very reliable
  • Today, the advertising platform that pays the most for this type of service, etc.
Now that we know a bit about Adsense and why we should opt for this advertising system, let's do what matters most.

12-33How does Google Adsense work?

As I said before its operation is simple, advertisers contract advertising space in Google Adwords and we (blogs, websites) place that advertising on our website through a code provided by Adsense.
When a user clicks on any of the ads we have on our website we charge a small commission that will be added to our "daily estimated income".
Google Adsense usually pays for CPC (cost per click) and CPM (cost per thousand impressions), although the most common is the CPC since it usually pays more for that system.

How do we register on the platform?

The first thing is to register at the following URL: with our Gmail account or with a new one. Then we send a request to this address , where:
  • We enter with our account
  • We put the address of our website (main URL) and the language of the contents
  • We add personal information to set up the account and be able to collect payments
The Adsense team will review and send you an answer by email within a week.

How to connect my website to Google AdSense?

To complete the approval process on the platform, once the Adsense team has sent confirmation of your registration, you must connect your website to AdSense. To do this you must perform the following procedure:
  •  Copy the code that appears on the main AdSense page;
  • Paste into the HTML code of your website (header), after the tag.

  • When you have it in place, check the box and click on the Done button .
In a few days, the Adsense team will send you a notification by email confirming that your website is connected to the platform. But do not forget that to be able to charge you must enter your bank account and the PIN that will send you Google Adsense home. I explain below how to supplement this part to receive your payments.
Now that we can place ads on our blog or website, I want to tell you that you have two ways, depending on your needs you can use one or the other.

What options do I have to set up ads on my website?

You can choose between QuickStart ads or ad units:


It's the fastest and easiest way to start posting ads on your website. If you do not have time or patience to set up your ad units, this option is yours.

Ad units

This is the most used option since it allows us to have a personalized control of the ads' locations on our website. If you want to do tests and check how each type of location responds, this option could be yours.
I will not go further at this point because the idea of ​​the post is to show the interface of the tool, but if you want to know more about these two options, click here.
And we started by breaking down the tool inside, so you can get to know its main characteristics better.

Google Adsense main interface

This is the interface of the platform from which I will break down the points that I think are most prominent, since it is a very broad tool:

As we can see it is quite simple and easy to understand. On the left side it shows us the main menu with my announcements, reports, settings, etc. And on the right side the information that we decided we want to see through graphs and reports.

1) Home

It is the first option that shows us the platform, always with the "Estimated income" according to the period we have selected (today, last 7 days, this month, etc) and the "Current balance" and the last payment.

In the drop-down menu (... points) that appear on all screens, we can:

  • View Report
  • Set up
  • Help
  • Post comments
Below we find all the other screens with graphics, reports that give us a lot of information about how the ads are working on our website. These screens you can configure according to what you most want to see (performance, websites, ad units, optimization, countries, platforms, bid types, etc). To customize your main screen just use the thumbtack pushpin and set the screens that most You are interested to see first.

2) My ads

Here we have a section separated by 4 submenus (Content, Search, Ad styles and other products).

2.1) Content

The content is the 1st submenu, in turn it is separated into 5 other subsections.
2.1.1) Ad units:
We will predefined all the ad units that we have created in our Adsense account, by name, ID, status and summary. Ad units can be active or inactive, depending on the performance you see from each of them.

5-27What are the most recommended or best paid blocks in Adsense?

Here I think it is good to talk about this topic about the most recommended ad units, because it is one of the questions I have seen the most in blogs and forums on this subject. Google Adsense gives us some recommendations:

Recommended ad units:

  • 300 × 250
  • 320 × 100
  • 336 × 280
  • 728 × 90

These are the ad units for which more advertisers bid and that is why they are the best paid.

Ad units that I like:

  • 200 × 90
  • Adaptable: if they recommend us this before anyone else, it will be something.
  • InArticle: most recent and very interesting option
How you can imagine each project is different from another, so we can look at these recommended options but in the end what really works is that you yourself are doing AB tests and get your own conclusions about the best ad units for your project. For me, this is where the key to all this is.

2.1.2) Ads at page level:
These are types of page-level ads that AdSense only displays on your website at times that they consider ideal based on their parameters. And they can be:

Anchor / overlay ads : mobile-only ads that are placed at the bottom of the page (user's screen) and that the user can easily ignore.
Bulleted ads : Ads that will be seen in full screen only for mobile and appear between loads of pages on your website. They can also be easily hidden.

2.1.3) Ad balance:
A very interesting feature that allows us to show only ads that generate more revenue and so we can improve the user experience on our website because we will reduce the number of ads on the website or blog.

.1.4) Monitoring criteria:
It allows us to create up to 500 custom tracking criteria and show them to advertisers as an ad placement that can be targeted.
Here you should be aware that if you change the name of the tracking criteria, all bids directed towards it will be lost.

2.1.5) URL tracking criteria:
Here you can see how the ads are working in specific sections or urls. With the limit of 500 criteria.

2.2) Search

The 2nd submenu, search, is in turn broken down into 2 other sections:

Search engines: a new and interesting option since it allows to use custom search engines within our website or in certain pages. As well as customize the style of the ad to suit the style of our page.
Follow-up criteria: the same as we said in the previous submenu.

2.3) Ad Styles

It is the 3rd submenu and here Adsense gives us the possibility to choose different types of ads, according to colors, styles, backgrounds, fonts, etc. All this so that our ad adapts as best as possible to the style of our website.

2.4) Other products

It is the last submenu and here the platform allows us to use Google Adsense in:
  • Games: we can monetize our games with in-stream and overlay ads.
  • Video: monetize your video content through in-stream and overlay ads.

3) Allow and block ads in Adsense

We continue to break down the main menu, and with the section "Allow and block ads".

Here you have two submenus: Content and search. In the case of "Content" the tool allows us to block ads:
  • What point to specific Urls
  • By general categories
  • Delicate categories (themes such as sex, games, appointments, politics, etc.)
  • Ad networks
  • Ad serving
  • Ads (ad review center)
I recommend you look at this section very well so that no ads appear on your website that have nothing to do with your topic and that may damage the image of your website for your audience.
In "Search" the tool allows you to block ads that point to specific URLs on our website.

4) Performance reports

Within the section "Performance Reports" we find different types of reports: my reports, common reports, advanced reports, income profile and events.

4.1) My reports

In "My reports" we have 3 options:
  • Default report: the tool offers a default report with outstanding metrics such as (#clicks, views, overview, etc.) We can add other options.
  • New report: when we create a report according to the metrics that interest us the most.
  • Manage reports : where all created reports are located.
These reports can be exported in Excel CSV or spreadsheet of Google Drive to better work all the metrics that Adsense offers us.

4.2) Common Reports

In "Common Reports" we have some of the metrics we have seen before such as: the entire account per day, my websites, ad units, countries, etc.

It is a faster, visual and personalized way to observe each of the metrics (clicks, impressions, page views, RPM, etc.) that will help us to know where we can apply strategies to improve our earnings with Adsense.

4.3) Advanced Reports

Here the platform offers a series of reports according to:
  • The entire account per week
  • The entire account per month
  • Custom channels
  • URL tracking criteria
  • Verified websites
  • Types of ads
  • Ad behavior
  • Ad sizes
  • Creative sizes
  • Types of segmentation
  • Bid types
  • Ad networks
  • Experiments
  • Ad sessions

4.4) Revenue Profile

This is a recent report that shows us the average RPM in several segments of ad requests that get the most benefits. We can use this report to find the RPM of 5% of ad requests that perform better over a period of time.

4.5) Events

Finally, events where the tool offers a graph with a timeline that marks the evolution of the metrics in our Adsense ads and thus quickly observe their results in a given period.

5) Optimization

This is another relatively new feature offered by the platform that gives us guidelines to optimize our ads through opportunities that it has detected that we are not performing in our actions.

You have 3 subsections:

5.1) Opportunities:

Adsense according to our actions notifies us with recommendations that we can make to improve our income.

5.2) Experiments:

Possibility of conducting experiments (AB test types) to see which type of ads work best and get more income. Then when you finish the experiment you can choose one or the other.

5.3) Labs:

Here it offers us the possibility of testing new ad formats that will be a "beta" before they come to light.

6) Configuration

Point 6 of the menu is the "Settings" of your Adsense account and how you can imagine it is personal data that you have to fill out without further ado.

  • Account: to place personal information and data about the account (ID, account status)
  • My sites: your added websites and domains that work well with related content.
  • Access and authorization: manage users, tracker access, third-party access, integration with Google Analytics and AdMob account.
  • Status: Failure to comply with the policy (infractions on your account and website), tracker errors and messages sent by Adsense.
  • Payments: where is the information about the payments with our income, transactions, configuration and the bank account to receive the payments.

7) Help

As the name says, it is a section where we have help for some doubts we may have with the platform. Some of the questions you can find are:
  • Frequently asked questions about payments
  • How to connect your website with Adsense
  • Set the payment method, etc.

8) Send comments

This section allows us to send messages where we describe the problem we have or share ideas about the tool. We can include screenshot in the message so that our request or error we have is better understood.
Well we have already seen the Google Adsense interface briefly and I think we already have an idea of ​​how each section works. Now I would like to explain how we create our ads and put it on our website to start generating revenue.

1-27Steps to create my ad units in Adsense

To create your ad unit in Adsense, follow these steps:
1) Go to "my ads" and then "ad units"
2) Click on "New ad unit"

3) Select the "Ad unit" you want to create.

You have 3 options:
  • Text and display ads
  • Related content
  • InArticle ads
4) We put the name of the ad unit (recommended to put a name that you can later identify later, so as not to mess with other blocks that you are going to create in the future).

5) We select the "Ad size", I advise you at the beginning to choose the adaptable that Adsense recommends, it is the easiest and simplest way to start.
6) Choose the "Ad type", recommended text ads and display (higher potential income)
7) Select the "text ad style" (with various styles of ads with fonts, colors, backgrounds, etc.) that best suits your website. Or leave default if you do not want to waste time with this step. On the left you have a preview of how the ad would look based on what you select.

8) The other two points "personalized tracking criteria" and "booking ads" are not mandatory and if you do not master it, I advise you to continue to the next point.
9) We click on "Save and get code" and the platform will generate the ad code that we must place on our website.

It will generate a code similar to this, type of Asynchronous code that recommends Adsense, and we must copy all the code and paste on our website in the HTML source code of the pages where we want to insert that ad unit.
Once you have saved those pages, the ads will begin to appear in minutes. You already have it!

1474037702_reportHow do I insert the ad block codes on my website?

If you do not know how to insert the code that you have generated in the HTML source code of your website, here are two ways to do it:
1) Manual
Copies the code you generated when creating your ad unit and you go to your website to entries or pages and paste the code in the HTML as in the image.

You can "preview" the changes in your WordPress and see what the ad would look like, based on your created ad unit. In my case, something like this would come out.

2) Automated
Another interesting option is to use plugins that will help you in the task of implementing the ads on your website without having to go page by page pasting the code.
Some of the most used are:
  • Quick Adsense
  • Now! Adsense plugin

In this case you just have to paste the code that you have generated in your ad unit in the options offered by each plugin. With Quick Adsense for example you can:
  • Define in which part of your pages goes each of the ads (above, after reading more, footer, middle of the post, etc).
  • Add code using shortcodes;
  • How many ads do you want per page;
  • Ads or not in Sidebar, etc.

Where do AdSense ads generate more revenue?

Well this is the question that everyone asks. I already tell you that I do not think there is a different formula, because some projects work better than one type of ads and placed in different places of your content, and in others, ads in completely different places.
But as always there are some that tend to work better here I leave several options according to my experience:
  • Ads in Sidebar
    You can put an adaptable 300 × 600 in your sidebar, most blogs use it.
  • Top of the web
    Add ad of links in the header of the template (although this option is not possible for everyone, it depends on the template of our website).
  • Half of the text
    Another 300 × 250 ad block in the middle of the text.
  • At the end of the article
    Another adaptable 200 × 90 or links at the end of the content.
Other options to consider:
  • InArticle ad block
    In the middle of the post, they are very large ads that can easily generate income.
  • Ad for related content
    Another of the recent ad options that Adsense offers us and that allows us to add a block where 3 ads and 5 related content from our website come out.
With this, we aim to generate more clicks and at the same time offer contents of our site that are interesting to users and we will allow us to improve the permanence in our site.

Well now that we have the ad units and ads on the web, comes the part to collect the generated returns. I'll tell you quickly the steps to follow.

How can we charge in Google AdSense?

Depends on the country where we are, some ways to collect are:
  • By Bank transfer
  • Through check
  • Through Western Union Quick Cash
When we register our account, Adsense allows us to choose the payment method for which we will collect our income. If you want to change the payment method you should go to "Settings" and then "Payments" .

5 Steps to receive an Adsense payment

1. We must fill out our tax information
2. Confirm the name of the beneficiary and the contact address
Important this step because here they will send us the personal identification code (PIN), which we will need in point 4.
3. Select the payment method .
The forms of payment vary according to each country, as I said above. The most commonly used is by bank transfer.
4. Check the address
When the income from your account reaches the address verification limit, Adsense will send you a personal identification number (PIN) to the recipient's address in your AdSense account.
To receive payments, you must enter the PIN in the AdSense account.
5. Reach the payment limit
Keep in mind that there is a minimum limit to collect your income, 70 euros if you do not reach that minimum before the end of the month, it will accumulate for the following month until you reach the limit. Then you can change the limit to higher values ​​if you wish. Payment is usually made from the 21st day of the following month.
For example, assume that your account payment limit is € 100. If your current balance reaches € 100 during this month and you have completed the previous steps, Adsense will issue a payment starting on June 21.
To finalize this guide, I leave you a list of the best paid topics by Google Adsense and that may be useful to create your niche blogs.

2-28The best themes to create niche blogs with Adsense

According to the content, news and blogs about Adsense there are some themes that are better paid, but of course they also have more competition. Some of them are:
  • Insurance
  • Hosting
  • Travels
  • Loans
  • Work
  • Mortgages
  • Hotels, etc.
Now you will say, now I understand why there are so many websites about travel or work, right?

Prohibitions and limitations of Google Adsense

I could not finish this guide without mentioning some prohibitions that you should keep in mind if you do not want to be counted as penalized or banned by Google Adsense. Be aware that if you are penalized, and close your account it is difficult to have it active again ...
  • You can not use Adsense on websites with illegal content;
  • You can not use Adsense on websites with links to pirated content.
  • You can not use Adsense on websites or blogs with porn content.
  • Prohibited to click on your own ads.
  • Prohibited to ask clicks to your audience.
  • Prohibited traffic incentivized from sites like Facebook (through campaigns).
You know, better to go little by little than wanting to earn a lot and in the end they block your account and you can no longer use it.
Well, I hope you enjoyed this complete Google Adsense guide , and help you take that step to start monetizing your website that is always a help to continue with our dream.

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