Google SEO competition should be neutral and ignored

Google's John Mueller faced SEO competition on Wednesday, warning people it was a waste of time and effort.

At the behest of someone (but probably inspired by Wicks), Muller took to Twitter to get it from his chest:

“SEO competition is quite futile
SEO contests do not reflect real life-performance, they create a ton of spam that negatively affects the entire ecosystem, they are a huge waste of time and effort. The smart approach to SEO competition is to ignore them. "
Mueller did not mention any special SEO contest, but it is clear that he was referring to the 'Lovers vs. Hatters' contest run by Weeks.

The competition encourages companies to join and compete for the highest ranking of the term “Weeks SEO”. The winning company receives 25,000.

The app is open until June 6th, so I doubt the competition will be promoted consistently throughout the next month.

Years ago, Weeks ran a similar SEO competition to showcase the perceived capabilities of its platform.

Participants competed using the term “SEO Hero” in any of the ranking platforms.

It was a controversial idea then, and it is causing controversy again.

It seems that SEO contests are never going away. Should you be tempted to enter one, Mueller has some suggestions for you.

Mueller added that any SEO should consider participating in the competition rather than spending their time and effort on something more productive.

"If you're participating or thinking of participating at the same time, instead of trying to play free, short-term games, you should simply consider your overall improvements to make your work websites stronger and better in the long run."

By their very nature, SEO contests encourage intentional manipulation of search rankings.

So it’s funny that violating Google’s Webmaster Guidelines doesn’t mention anything about competition.
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